Behind the Brand

My name is Ala Eltayb. I am pleased to introduce myself as a skincare formulation expert, with five years of hands-on formulation experience, I have dedicated myself to creating effective and natural skincare products. I am also a Certified Skincare Coach, driven by my passion to empower women to love themselves and enhance their natural beauty without compromising their skin health.

As someone who has personally struggled with skin conditions and found limited success with mainstream products, I understand the frustration and emotional impact it can have.

This led me to create my natural skin and hair care line, Razlay. Inspired by my African heritage, I have carefully selected ingredients traditionally used in Africa for their nourishing and healing properties. By incorporating these ingredients into my products, I aim to provide effective solutions that celebrate diversity and cater to the specific needs of individuals like me who have yet to succeed in the market.

Razlay is more than just a skincare line; it is a platform for self-love and natural beauty enhancement. Every woman should feel confident and embrace her unique features. Rather than striving to restore or change, I aim to empower women to enhance their natural beauty, embracing their individuality and unique skin characteristics.

Through my skincare formulation and coaching expertise, I offer personalized consultations and guidance to help women develop customized skincare routines that prioritize their skin health and natural beauty. True beauty lies in self-acceptance and self-care, and I am dedicated to fostering an environment where women feel empowered to love themselves unconditionally.

My journey as a skincare formulation expert has given me a deep understanding of the science and art of formulating effective and natural products. Combined with my passion for empowering women, I am committed to creating a positive impact in the lives of women seeking natural skincare solutions and boosting self-confidence.

I am excited to connect with like-minded women who share a similar journey and seek effective, natural, and empowering skincare experiences.